BEHIND THE BRAND

Transform a Good Product into a Great One with the Perfect Brush.

At Anisa Beauty, this belief drives everything we do. We understand that what you apply is only one part of your daily routine—how you apply it matters just as much.

Our innovative and responsibly crafted makeup and skincare brushes elevate product performance and refine your application experience. Plus, with every purchase, you contribute to a positive impact on the world around us.

Join us on our journey and become a part of our story.

Who We Are

Vision
Anisa Beauty will inspire people globally to celebrate their unique beauty as they express themselves with confidence and authenticity through the artistry of brushes.

Mission
Anisa Beauty’s mission is dedicated to transforming the beauty experience with brushes and tools that enhance and simplify routines, while upholding a deep commitment to environmental responsibility and social advocacy.

Innovation in Design & Functionality

Anisa Beauty stands at the forefront of innovation, continuously advancing the design, technology, and functionality of beauty tools. Redefining the way makeup is applied, our designs cater to diverse routines and preferences.​

Quality Without Compromise

Quality is paramount. Underscoring the brand's dedication to using premium materials, meticulous craftsmanship, and stringent quality control processes, customer testimonials consistently highlight the durability and premium materials.

Empowerment through Education

Anisa Beauty believes that knowledge and education encourage customers to elevate their experience. By pairing their favorite formulations with a well-made tool, and knowing how to select that tool, they are empowered to demand more from their beauty products. ​

Integrity & Transparency

Integrity is at the core of Anisa Beauty's operations. This pillar emphasizes the brand’s unwavering commitment to ethical sourcing, cruelty-free practices, and fair labor conditions. We ensure our partners uphold the same ethical standards, actively contributing to a more responsible beauty industry.​

Inclusivity & Advocacy

Anisa Beauty's commitment to inclusivity and diversity is showcased through its product range, designed to cater to all skin types, preferences, and makeup styles. With a strong commitment to giving back to underserved communities, we embrace positive impact in our brand and beyond.

anisa founder image

Our Founder

Founded by Anisa Telwar Kaicker, Anisa Beauty began with a mission to transform the beauty tool industry through innovative design, advanced technology and a focus on responsible manufacturing. Drawing from years of expertise in the industry, Anisa Beauty is the culmination of a passion for empowering individuals through high-quality, thoughtfully designed makeup brushes and tools.

"Brushes align with fashion, creativity, color and design-all things that inspire me daily"

The WHY behind her work stems from a deep-seated passion for innovation, self-expression and making a positive impact on people’s lives. Anisa prioritizes sustainability, supports various causes, and champions diversity. Her numerous accolades highlight her dedication to excellence and positive societal impact.

BEHIND THE DESIGN

BEHIND THE DESIGN

Anisa Beauty owns and operates its manufacturing facilities and has complete control over the supply chain, development, and production processes, ensuring each brush meets stringent quality control measures. By manufacturing our products, we can pay our artisan brush makers a fair wage while significantly reducing our carbon footprint. Every brush we produce is PETA-Certified, Cruelty-Free, and Sustainably-Made by the global Anisa Beauty team.